top of page

ART DIRECTION

COLOR
COLOR
Color Base
Color - Version 1

Triadic Color Combination

Color - Version 2

Tetradic Color Combination

Color - Version 3

Split Complimentary Color Combination

Color - Version 4

Analogous Color Combination

CLASSWORK:

 

This project consisted of creating our own design and demonstrating the different uses of color. This section of the class also focused on emotional connotations and the different uses of both colors and hues. I selected various color combinations and demonstrated the effect of color through varying compositions

PROFESSIONAL EXAMPLE:

Color plays a primary role in advertisements. A subjective element, it relies on both the viewer's experience and unconscious recognitions. In this famous WWII propaganda poster, Rosie The Riveter encourages Americans, and especially women, to join the war effort and support their country. The advertisement utilizes a bold tetradic color scheme, resulting in an eye-catching and powerful piece. The use of primary colors creates a persuasive composition, combining the eye-catching happiness of yellow and calmness of blue with the passion of red.

TYPOGRAPHY
TYPOGRAPHY
Typography 1

Poster #1

Typography 2

Poster #2

Typography 3

Poster #3

Typography 4

Poster #4

Typography 5

Poster #5

CLASSWORK:

 

This purpose of this project was to use create a music-festival poster using strictly copy and no images. The class explored the different subjective associations with fonts and type, and the traditional uses of popular types of typeface. Through the use of typography and color, I created various advertisements representing the brand and music of the featured artist.

PROFESSIONAL EXAMPLE

This concert poster successfully uses typeface to advertise its high spirited music event. The use of Sans Serif is informal and correctly matches the context. The custom font of the band name is eye-catching and fits well with the other font, resulting in a harmonious composition. 

BRANDING
BRANDING
Mood Board

Mood Board

Typography Exercise

Typography Exercise

Logo - Color

Logo - Color

Logo - Black & White

Logo - Black & White

CLASSWORK:

 

This assignment explored personal branding, including a mood board, typography, and personal logos. The purpose of this project was to explore how we want to present ourselves to the personal world, and what interpersonal skills we wish to promote. Branding includes all part of a person's or organization's image, including logo, colors, and fonts.

18_DANCING_6701
f1aa45a8c968318041ee9bc57a5c7e8b--target-canada-branding
rawImage

PROFESSIONAL EXAMPLE

Target has very successfully professional branding throughout all of their marketing and store elements. Their signature red and white colors  are ever present, as is their target audience in advertisements. The physical display and organization is extremely consistent, so much so that a customer feels comfortable whether they have been to this specific store or not.

bottom of page