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Media Analysis
Analyzing Mattel’s Barbie Vlog: Vlogging Culture and Cognitive Child Development
This essay won First Place for Best Media Analysis/Critique, in the Klein School of Media Studies and Production Awards, 2019 (MSP Awards). It analyzes vlogging culture in conjunction with children's media habits and integrated advertising. The essay looks at the evolution of Mattel's Barbie brand, from its creation through its current branding in screen media and use of YouTube.
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