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Web Copy

Case IH

B2B | Badder Rutter | PR Account Exec. (Copy)

As PR Account Exec. (Copy) at Badder Rutter I produced and edited content for pre-existing and new webpages. Working with the client, Case IH, I interviewed product experts and managers to develop projects from start-up call to publishing and subsequent versions. 

One of these projects featured a campaign for a new flex auger harvesting head, as shown on the right. 

UPMC Children's Hospital of Pittsburgh

B2C | Garrison Hughes | Communications Specialist

Working alongside the team at the Children's Hospital of the University of Pittsburgh Medical Center (UPMC), I updated pre-existing B2C copy and developed new content and webpages featuring clinical services, patient stories, and hospital information.

I collaborated with the Garrison Hughes creative team to design web banners, digital ads and signs, and print collateral. 

UPMC Western Behavioral Health

B2C | Garrison Hughes | Communications Specialist

Coordinating with the medical and supporting staff at UPMC Western Behavioral Health and Psychiatric Hospital, I managed the revision and development of clinical services and group program content.

I also coordinated the creation and release of materials with Garrison Hughes designers for the new UPMC Western resolve Crisis Services hotline, including new webcopy, web banners, organic and paid social ads, and print materials and collateral distributed throughout Western PA and Eastern Ohio. 

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